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Banner Ads – How to Drive Tons of Traffic to Your Website Using a Method Most Marketers Ignore
By Stephen Weaver
The consensus among most marketers today is that banner ads are dead. Most believe this type of advertising is outdated and ineffective. However, the truth of the matter is, if you know how and where to use them, banner ads can drive a flood of visitors to your website or blog.
Years ago, when they were first introduced, banner ads were all the rage. They enjoyed huge popularity, produced high click-through rates and delivered enormous amounts of traffic for website owners.
However after a few years, they became overused and people simply began ignoring them. Eventually, banner ads faded from the scene and were replaced by text links.
Today, banner ads are making a bit of a comeback. While most marketers would still agree they are ineffective, there are some very lucrative venues where banner ads are pulling in loads of traffic and profits for savvy site owners.
There are two secret to using banner and visual ads today:
- You must use them as contextual ads where they relate to the subject matter of the web page on which they are located, and
- You must place them on a page where they have little competition with other banners.
Blogs are a great place where banner advertising can be extremely effective. There are so many blogs on the Internet today it is not difficult to find some that directly relate to your product or service. Contact the blog owners and work out a deal with them to place your ad on their sites. Many have not even thought about monetizing their blogs and will be happy to display your ad for a small monthly fee. If you will customize your ad to blend in with the color scheme of the blog, it will even be more effective!
Another great place to put your banner ad is on the websites of radio talk shows. These sites can get thousands and ten of thousands of visits each day. The radio shows are already reaching a targeted audience. All you have to do is promote a product the target group needs. Check out the program schedule of a local AM talk radio station and you’ll find shows about finance, cooking, home improvement, car repair, and many other highly-targeted topics. By placing an appropriate banner ad on the web page of one or more of these programs, you can reap a truckload of traffic and profits.
It’s true that most marketers think banner advertising is a thing of the past. So, while they are ignoring it, you can be flying under the radar and benefiting from a traffic source that still produces impressive results when used in the right way.
Click here to take your website traffic to the next level and learn about cutting-edge traffic techniques that haven’t yet hit the mainstream. http://www.NextLevelTraffic.com
Article Source: http://EzineArticles.com/?expert=Stephen_Weaver
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